Managing a Website is a Big Deal!
Are you sure you're ready for it?
If you just purchased a new website, you probably paid upwards of $1000 for it. I'm sure it looks great, but looks alone aren't going to get prospects to visit it, and that's what having a website is all about, right? Getting prospects to visit your site, so you can help them.
FACT: Failing to maintain a proper relationship between your website and the Search Engines can result in massive loss of prospects and revenue.
To drive traffic to your site, you need lots of things to happen, all of which are really big jobs, far larger than you might think. The average business owner probably does not have this skill set to accomplish these tasks, or the time. Three of these large things are:
- SEO or Search Engine Optimization. This allows your site to be listed in the search engines, when people type in what they're looking for. SEO includes far more than just inbound linking, it includes keyword management, meta management, content management and much more. Whenever people do a search in Google, 48% of click on the first website in the list. Is your website first in the list?
- Valid Content. Without valid, meaningful content there is really nothing for your prospects to look at. Valid content drives people to your site, giving you a higher page rank and keeping prospects coming back.
- Inbound Linking. People need a way to visit your site. Without inbound linking, there will be no way for people to find your site. Also, without inbound linking, the search engines will not rank you very high on their list. Whenever people do a search in Google, 48% of click on the first website in the list. Is your website first in the list?
Further, you need to ensure that your site stays up and running.
Imagine, you're sitting in your office and remember that you just paid big bucks for your website. You decide to check it out and admire it, but when you point your browser in that direction, it doesn't come up correctly, or, maybe, it doesn't come up at all. How long has it been this way? Days, weeks, months? How many prospects have been disappointed to find that you, in this day and age, don't have a website, or worse, it isn't showing up correctly and looks like a 3rd grader designed it. If only you weren't so busy or had someone to maintain the site for you, that knew the business of website management.
If only you weren't so busy, you could have checked on it.
Honestly, these problems are not as uncommon as you might think. Upgrades in web browsers can cause huge changes on your website, throwing the entire thing off balance. It's important to keep your site up to date with the changing software, to make sure it looks as great as it did, the first day you bought it.
Okay, I'm too busy to maintain this correctly, what do I do?
Fortunately, Acadiana Computer Repair has several options that can help you maintain your website, drive prospects, maintain SEO or all of the above. Email us today, and find out which option is right for your business.